Southwest Airlines Outsources its Ads to its Customers
Via AdHack, the folks at Southwest Airlines are getting into the user-generated content game. They’ve launched a contest with an abnormally long URL, http://www.southwestwannagetaway.com/:
Ever had, or witnessed a Wanna Get Away moment? It’s that awkward or humiliating moment when you would rather be anyplace else. Well now that you can laugh about it, re–create that gut wrenching and hilarious event in a 20 second video — if you make us roll on the floor laughing, we’ll use your spot in our national Wanna Get Away T.V. campaign.
All you creative podcasting and videoblogging kids, put on your thinking caps. You could get your ad on a national TV campaign (whoopee) or win a trip for four to any of Southwest’s 63 destinations. Which, of course, are all in the US of A, but beggars can’t be choosers.
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